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When Companies Lose Their Soul-

There was a great article I recently read in Fortune magazine, that hit on fatal mistakes organizations make and at the cost of the very character that made them great.


Their soul by design has built value.

This value has activated attraction.

This attraction has magnetized a consumer into becoming a brand advocate.


The soul of the company is its people. Jim Collins famously wrote in the book Good to Great, "A company's mission is irrelevant if the wrong people are on the bus."


There is a talent war across all markets; the last thing a company should do is compromise the very power-source that gives life to their brand's identity. Google works feverishly in maintaining its "Googliness" by launching unique plays such as "The Big Scrub" that re-identified themselves as a utopia and sought to evolve workplace practices that hindered employee productivity.


An employee-centric model will produce world-class products and services because they are wholesomely vested. Vested in the success of the organization because it is their efforts and partnership influences the outcome.


It would seem Google work tirelessly to ensure what it is that made them great, is never lost. Their Googliness is in the people they attract, develop and adapt with.


#4 & #5 in the article seem to be the linch pins for most organizations. The author cites Henry Ford in saying "A business absolutely devoted to service will have only one worry about profits.  They will be embarrassingly large."  


At all levels of leadership you will hear them recite their anthem which typically consists of value-based, employee-centric and world class service being their mission. But, if this were true then the heavy cloud of change management wouldn't be the norm and employee turnover would not be where it is.


- According to a study by executive outplacement firm Challenger, Gray & Christmas, a total of 1,452 CEOs left their posts in 2018, marking the highest number of departures since 2008’s 1,484 and a 25.2 percent uptick from 2017’s 1,160.


- A survey conducted by PeopleMatter, a workforce management platform provider, reported the service industry experienced a 39 percent increase in turnover rates year over year from 2014 to 2015. 


https://www.forbes.com/sites/erikaandersen/2014/07/02/5-fatal-mistakes-how-big-companies-lose-what-made-them-great/#658f30063ff3











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